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Visitor Profile Tool

Want to know which visitor market best suits your tourism offering? Or have an idea for a new tourism product or experience and want to know where to target your marketing? Try our Visitor Profile tool to find out which high-value visitors from our six key visitor markets are the best match for your product.

Evaluate your business

Budget
Luxury

What is the perceived cost and/or quality of your product?

City
Nature

Is the environment of your product more urban or natural?

Observe
Immerse

What level of participation does your product require from visitors?

Individual
Group

Is your product better suited to an individual/couple or to a larger group?

Relaxation
Excitement

What’s the adrenaline level of your product?

Structure
Spontaneous

How far in advance do visitors need to book your product?

Note: This tool is designed to be used as a guide only. The results are based on free and independent travelers, specifically independent professionals from Australia, China, USA, UK, Germany and Japan. These visitor profiles were creating using research from Tourism New Zealand and Auckland Airport and official data. For more detailed information about our visitors, visit the Research section of our website.