Working with the trade

The Explore New Zealand Discount Programme is designed to support international travel trade and media visiting New Zealand on independent trips.

Please note: Tourism New Zealand is currently not taking applications from international partners or the New Zealand travel industry to be included in the Explore New Zealand Discount Programme.

The existing Explore New Zealand Discount Programme has been paused. This also includes the Explore PLUS programme for North American travel industry partners.

Coming soon … a new Explore Programme

During this time, we have been reviewing the programme and expect to relaunch a revamped and refreshed programme later in 2022.

As part of the revamp, Tourism New Zealand will work with regional tourism organisations and individual operators to ensure that we have a good representation of tourism businesses and viable offers included in the new Explore programme.

When this work has been completed, we will update this page again.

Explore Pass overview

The Explore Pass is open to frontline travel agents, product managers, key decision makers in the global tourism industry, and international media who can apply for the pass offering access to discounted product offers at tourism businesses across New Zealand.

Explore Pass holders are thoroughly vetted by Tourism New Zealand to ensure they are of high quality and worth hosting.

The benefits

  • Travel sellers are more likely to recommend a product to their clients if they’ve experienced it themselves.
  • Media have been commissioned to create content based on their trip and your business may be featured.
  • It’s a great way to showcase your product for free to people who can attract you more business.
  • You can establish positive working relationships with pass holders that will benefit your business in the long term.

How to join

During the review period, Tourism New Zealand will not be taking applications either from international partners or the New Zealand travel industry to join or be included in the Explore New Zealand Discount Programme.

Contact us

If you have any questions about the programme that aren’t answered here, please email Anita Briggs, Digital Trade Content and Programs Manager on anita.briggs@tnz.govt.nz.