“We have an opportunity to listen to communities and design the future of tourism in New Zealand so that it benefits our people and our home.” Stephen England- Hall, Chief Executive, Tourism New Zealand.
Tourism New Zealand is leading a piece of work alongside MBIE and the Department of Conservation, and with industry stakeholders, to:
Respond – What are the urgent challenges and how can we support the industry be ready for tourism? Tourism New Zealand conducted an industry survey and engaged with a range of stakeholders to understand the current and future state of the sector to help inform what support and action was required. Read more here.
Kickstart – How do we encourage domestic tourism when the time is right. How do we encourage International tourism when the time is right. Tourism New Zealand is: supporting tourism restart and keeping the brand alive internationally
Reimagine – How do we create a tourism sector that genuinely gives back more than it takes to New Zealand? How do we work together to manage visitor growth and flow so that all our communities and people benefit? Tourism New Zealand engaged with a range of key stakeholders and industry to inform the first piece of this work. The Tourism Minister has announced that a Tourism Taskforce will be established. Tourism New Zealand's reimagine work will be an input to this Taskforce. Read more about this here.