Tourism New Zealand markets New Zealand to the world as a visitor destination. Find out more about the 100% Pure New Zealand campaign, our markets and how to get involved.
The 2012 Chinese New Year celebrations are likely to deliver another top month for Chinese arrivals to New Zealand. Read more
25 January 2012
24 January 2012
20 January 2012
10 January 2012
5 March 2012
Shenzhen
12 March 2012
Kuala Lumpur, Penang, Singapore, Bangkok
Tourism operators with a well-established product can build their customer base by heading offshore.
How Tourism New Zealand can assist you in your bid to bring international conferences to New Zealand.
The 'New Zealand 100% Pure You' campaign was launched in the US and Canada in January through a wide mix of online channels. The message for Americans emphasizes that
The 100% Pure You 'Discover New Zealand and find yourself' campaign launched in March 2011 to convey the unique, authentic and diverse experiences a visit to New Zealand offers.
The Australian market became the first to experience the next evolution of '100% Pure' on 9 January, 2011.
The 100% Pure You 'Its about time' campaign launched in early February 2011 highlighting the unique experience of visiting New Zealand as well as driving a more immediate desire
Tourism New Zealand's 100% Pure Revival campaign was launched in Japan on 11 April. This campaign employs new creative banners that communicate "NZ revitalizes you", and will run through
New Zealand has unveiled the next evolution of its 100% Pure New Zealand campaign, with the launch of 'New Zealand 100% Pure You' in Australia on 9 January, 2011
Launching our 100% Pure Revival campaign in China on 21 February, the message for China is that New Zealand 100% 'revives you'.
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The Australian appetite for travel remains high, with the strong dollar and low-priced airfares all fuelling interest in international travel. Visitor arrivals to New Zealand continue to grow strongly.
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