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International Visitors Arrivals

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Tools for your business | 07 Jun 2017

Qualmark - protecting the great New Zealand experience

Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences

China Market Development | 09 Jun 2017

Approved Destination Status

Approved Destination Status (ADS) is an arrangement between the Chinese Government and another country, that lets Chinese holiday travellers visit a country in a tour group.


The backpacker segment, aged between 18- 24 years, represents approximately 11 per cent of New Zealand’s holiday arrivals and visitor spend – making it a valuable visitor segment for New Zealand.

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