Tourism New Zealand markets New Zealand to the world as a visitor destination. Find out more about the 100% Pure New Zealand campaign, our markets and how to get involved.
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3 February 2012
25 January 2012
24 January 2012
20 January 2012
5 March 2012
Shenzhen
12 March 2012
Kuala Lumpur, Penang, Singapore, Bangkok
Tourism operators with a well-established product can build their customer base by heading offshore.
How Tourism New Zealand can assist you in your bid to bring international conferences to New Zealand.
The 100% Pure You 'Discover New Zealand and find yourself' campaign launched in March 2011 to convey the unique, authentic and diverse experiences a visit to New Zealand offers.
The Australian market became the first to experience the next evolution of '100% Pure' on 9 January, 2011.
The 100% Pure You 'Its about time' campaign launched in early February 2011 highlighting the unique experience of visiting New Zealand as well as driving a more immediate desire
New Zealand has unveiled the next evolution of its 100% Pure New Zealand campaign, with the launch of 'New Zealand 100% Pure You' in Australia on 9 January, 2011
Tourism New Zealand's 100% Pure Revival campaign was launched in Japan on 11 April. This campaign employs new creative banners that communicate "NZ revitalizes you", and will run through
The 'New Zealand 100% Pure You' campaign was launched in the US and Canada in January through a wide mix of online channels. The message for Americans emphasizes that
Launching our 100% Pure Revival campaign in China on 21 February, the message for China is that New Zealand 100% 'revives you'.
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The Australian appetite for travel remains high, with the strong dollar and low-priced airfares all fuelling interest in international travel. Visitor arrivals to New Zealand continue to grow strongly.
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