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All CampaignsCampaign Trail

  • Backpackers 'Go All the Way'

    Backpackers 'Go All the Way'

    Tourism New Zealand is targeting the youth and backpacker market with a new campaign urging them to 'Go All The Way'… to New Zealand.

  • What Do You Say UK?

    What Do You Say UK?

    The 'What Do You Say UK?' television commercials feature British travellers on location in New Zealand talking about their holidays. Recent advertisements have targeted backpackers and older 'adventurers'.

  • Five Young Film-makers Get 'Big Break'

    Five Young Film-makers Get 'Big Break'

    A short film competition run by Tourism New Zealand is giving five amateur film-makers the opportunity to get thier work in front of a global audience.

  • Welcome to the Youngest Country

    Welcome to the Youngest Country

    In 2007, Tourism New Zealand launched a new era of the 100% Pure New Zealand advertising campaign, with a focus on New Zealand as the youngest country on earth.

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  • Which New Zealand Are You This Time?

    Which New Zealand Are You This Time?

    Building on the successful 'What's On' campaign, Tourism New Zealand's latest Australian television commercials ask Australians 'Which New Zealand are you this time?'

Markets

International Visitor Arrivals January 2010

Country Visitors % Change
Australia 95,700 15.7%
United Kingdom 37,758 0.6%
United States 20,967 0.2%
Germany 10,092 10.6%
China 9,425 33.9%
Japan 8,700 15.5%
South Korea 8,178 29.8%
Canada 6,989 4.4%
All Markets Latest Market Update
$6.2 billion spent in New Zealand by international visitors in the year to Dec 2009.