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Market & Stats

International Visitors Arrivals

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Sectors | 19 Apr 2016

Backpacker

The backpacker segment, aged between 18- 24 years, represents approximately 11 per cent of New Zealand’s holiday arrivals and visitor spend – making it a valuable visitor segment for New Zealand.

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Events | Updated 16 Jun 2016

Kiwi Link Brazil and Argentina

To support the promotion of New Zealand in the South America market, Tourism New Zealand will be organising a Kiwi Link event in both Buenos Aires and São Paulo.

North America

The United States is New Zealand's third-largest international tourism market in terms of visitor arrivals, and it is a market where there are continued real opportunities for growth in the long-term.

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