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All CampaignsCampaign Trail

  • Backpackers 'Go All the Way'

    Backpackers 'Go All the Way'

    Tourism New Zealand is targeting the youth and backpacker market with a new campaign urging them to 'Go All The Way'… to New Zealand.

  • Which New Zealand Are You This Time?

    Which New Zealand Are You This Time?

    Building on the successful 'What's On' campaign, Tourism New Zealand's latest Australian television commercials ask Australians 'Which New Zealand are you this time?'

  • Welcome to the Youngest Country

    Welcome to the Youngest Country

    In 2007, Tourism New Zealand launched a new era of the 100% Pure New Zealand advertising campaign, with a focus on New Zealand as the youngest country on earth.

    ...
  • Telling Regional Stories in Australia

    Telling Regional Stories in Australia

    A number of joint-venture campaigns have kicked off in Australia, boosting our profile and highlighting New Zealand's regions and seasons.

  • New Campaign Crosses China's Digital Divide

    New Campaign Crosses China's Digital Divide

    A new tourism marketing campaign in China is using social media and celebrity to boost New Zealand's profile in the world's most populous nation.

  • What Do You Say UK?

    What Do You Say UK?

    The 'What Do You Say UK?' television commercials feature British travellers on location in New Zealand talking about their holidays. Recent advertisements have targeted backpackers and older 'adventurers'.

Markets

International Visitor Arrivals June 2010

Country Visitors % Change
Australia 76,200 7.5%
United States 11,320 8.3%
United Kingdom 7,520 13.1%
China 5,500 115.2%
Japan 5,240 123.9%
South Korea 4,160 33.6%
Singapore 2,580 17.5%
India 2,360 38.0%
All Markets Latest Market Update
$6.0 billion spent in New Zealand by international visitors in the year to Mar 2010.