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Kevin Bowler, Chief Executive
Kevin Bowler joined Tourism New Zealand as Chief Executive in
early 2010. He has marketing and business leadership experience
spanning fast moving consumer goods, technology, and media brands
in New Zealand and overseas.
Most recently Kevin was CEO for start-up Yahoo!Xtra, a joint
venture between Yahoo!7 and Telecom. Under Kevin's leadership
Yahoo!Xtra quickly became New Zealand's largest portal and in
August 2009 overtook TradeMe to become New Zealand's most popular
web homepage. Kevin has taken a leadership role in the digital
communications industry chairing the NZ Interactive Advertising
Bureau since 2008.
Prior to the above, Kevin worked in marketing and general
management both in New Zealand with Unilever and NZ Dairy Foods,
and in the UK with RHM Foods. He also has experience in advertising
account management supporting Air New Zealand whilst at HDM
Mattingly and
Cadbury whilst with DDBUK.
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Gregg Anderson, General Manager Western Long Haul
Markets
Gregg Anderson oversees Tourism New Zealand's strategy and
activities in the Western long haul markets of North America and
Europe.
His teams, which are based in London and Los Angeles, deliver
trade marketing, consumer marketing and international PR activities
in selected countries within these two key long-haul regions.
Gregg has spent over 17 years in regional management and
marketing roles in Tourism New Zealand offices in London, Los
Angeles and Sydney. Prior to moving offshore Gregg spent time in
marketing and research roles with NZ Post and Otago University.
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Catherine Bates, General Manager Brand and International
PR
Catherine Bates is General Manager Brand and International PR.
Responsible for the integration of Tourism New Zealand's brand,
international PR and marketing insights she also leads www.newzealand.com, our
consumer travel website.
Having worked for Tourism New Zealand for 16 years, Catherine
has extensive tourism marketing and management experience. She has
an excellent track record of delivery in tourism marketing in
strategy, brand, research, online, and campaign planning management
and implementation.
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Tim Burgess, General Manager Australia
Tim Burgess oversees Tourism New Zealand's strategy and
activities in Australia. His team delivers trade marketing,
consumer marketing and international PR activities in this
market.
Tim joins Tourism New Zealand from Tourism Bay of Plenty where,
for the last five years, he has been General Manager. With a strong
background in international media and international media events
planning, Tim returns to Tourism New Zealand having worked with the
organisation as its Media Planning Manager from 2000 to 2005.
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Tony Everitt, General Manager Asian Markets
Tony Everitt is responsible for the leadership and management
of Tourism New Zealand's Asian operations, with
particular focus on working alongside the Asian travel trade and
strategic partners. His team delivers trade marketing, consumer
marketing and international PR activities in these market.
Tony brings to the organisation a vast wealth of tourism
knowledge and experience. Tony has an extensive career in tourism
including previous senior management roles at Tourism New Zealand
and most recently as the Chief Executive of Destination
Queenstown.
During his time with Tourism New Zealand, he managed the Japan
activities from the offices in Tokyo and Osaka and led the global
marketing operations for two years from the head office in
Wellington.
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Rose Ford, General Manager Human Resources
Rose Ford is responsible for developing and implementing Tourism
New Zealand's human resources management strategy to ensure that
the leadership and management of all elements of the employee
lifecycle is aligned to our organisation's direction. This
includes recruitment, capability development and talent management,
performance management, remuneration and rewards initiatives for
staff based in New Zealand and our international offices.
Rose joins Tourism New Zealand from senior HR and leadership
roles at AXA New Zealand where she has been since 2008. Rose has an
extensive and successful human resources management career which
has included a variety of HR leadership roles across financial
services, telecommunication, higher education, and health services
in NZ and the UK.
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Sue Parcell, General Manager Finance and IT
Sue Parcell is responsible for managing and leading the
financial and accounting functions of Tourism New Zealand, while
also managing our IT infrastructure. She also oversees the
strategic planning and reporting function.
Sue has had considerable experience in the tourism industry and
this includes senior finance and general management roles.
Prior to this she worked in finance roles in business services in
New Zealand and overseas.
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Justin Watson, General Manager Marketing
Communications
Justin Watson manages the most visible aspect of the 100%
Pure New Zealand marketing campaign: our consumer
marketing and advertising activity. This includes overseeing the
creative development, planning, researching and implementation of
our campaign and advertising activity across Tourism New Zealand's
key markets.
Justin also oversees Tourism New Zealand's business development
activities which include trade marketing, conferences and
incentives, cruise and airline partnerships.
With an extensive and successful marketing career spanning the
last 13 years, Justin has sound strategic marketing and management
experience and a demonstrated track record of successfully
achieving marketing and business outcomes.
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Paul Yeo, General Manager Tourism
Operations
Paul oversees Tourism New Zealand's industry and trade
relationships, infrastructure and quality covering Qualmark,
i-SITEs and the China Market Development Unit, which monitors the
quality of services provided to the Chinese group tour market. He
is also responsible for Tourism New Zealand's kaupapa Maori
capability.
With over 30 years experience in the tourism industry, Paul was
previously Chief Executive of the Inbound Tour Operators Council
(ITOC) and the Travel Agents' Association of New Zealand
(TAANZ).
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General Manager External Relations
We are currently recruiting for this role. We look forward to
updating you when an appointment has been made.
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