Kevin Bowler, Chief Executive
Kevin Bowler joined Tourism New Zealand as
Chief Executive in January 2010. He has marketing and business
leadership experience spanning consumer packaged goods, technology,
and media brands in New Zealand and internationally.
Most recently Kevin was inaugural CEO for
start-up Yahoo!Xtra, a joint venture between Yahoo!7 and Telecom
New Zealand. Prior to that Kevin held a number of leadership roles
with Telecom New Zealand including heading marketing across all
products for the consumer business. He also has extensive packaged
goods marketing experience in New Zealand and the United
Now he leads Tourism New Zealand, the
government agency charged with growing the value of international
visitors to New Zealand through its 11 offices around the world. He
is also a member of the Tourism Industry Association.
Gregg Anderson, General Manager Western Long Haul
Gregg Anderson oversees Tourism New Zealand's strategy and
activities in the Western long haul markets of North America and
His teams, which are based in London and Los Angeles, deliver
trade marketing, consumer marketing and international PR activities
in selected countries within these two key long-haul regions.
Gregg has spent over 17 years in regional management and
marketing roles in Tourism New Zealand offices in London, Los
Angeles and Sydney. Prior to moving offshore Gregg spent time in
marketing and research roles with NZ Post and Otago University.
Catherine Bates, General Manager Brand and International
Catherine is responsible for the integration of Tourism
Zealand's brand, marketing research, events, and international
media teams, and has responsibility for the consumer
travel website www.newzealand.com.
In 2012 Catherine was appointed project lead on the New Zealand
Country Story; a project with an objective to deliver a shared
story about New Zealand that helps to communicate
the country's distinct and unique attributes to international
audiences around the world.
She has been with Tourism New Zealand for 18 years in varying
roles including overseeing the '100% Pure New Zealand' campaign.
Graduating from Massey University in 1994, she has a BBS Hons
majoring in Management and DBS majoring in Business
Tim Burgess, General Manager Australia
Tim Burgess oversees Tourism New Zealand's strategy and
activities in Australia. His team delivers trade marketing,
consumer marketing and international PR activities in this
Tim joins Tourism New Zealand from Tourism Bay of Plenty where,
for the last five years, he has been General Manager. With a strong
background in international media and international media events
planning, Tim returns to Tourism New Zealand having worked with the
organisation as its Media Planning Manager from 2000 to 2005.
Tony Everitt, General Manager Asian Markets
Tony Everitt is responsible for the leadership and management
of Tourism New Zealand's Asian operations, with
particular focus on working alongside the Asian travel trade and
strategic partners. His team delivers trade marketing, consumer
marketing and international PR activities in these markets.
Tony brings to the organisation a vast wealth of tourism
knowledge and experience. Tony has an extensive career in tourism
including previous senior management roles at Tourism New Zealand
and most recently as the Chief Executive of Destination
During his time with Tourism New Zealand, he managed the Japan
activities from the offices in Tokyo and Osaka and led the global
marketing operations for two years from the head office in
Sue Parcell, General Manager Finance and IT
Sue Parcell is responsible for managing and leading the
financial and accounting functions of Tourism New Zealand, while
also managing our IT infrastructure. She also oversees the
strategic planning and reporting function.
Sue has had considerable experience in the tourism industry and
this includes senior finance and general management roles.
Prior to this she worked in finance roles in business services in
New Zealand and overseas.
Chris Roberts, General Manager Corporate
Chris Roberts joined Tourism New Zealand in July 2012 and
oversees the relationships with our key New Zealand stakeholders,
including Ministers, government agencies, media and the New Zealand
tourism industry. Reporting to Chris are two very capable teams
covering communications and industry relations.
Chris began his career as a broadcast journalist before working
at Parliament - including three years with the Minister of Tourism
- which was followed by management roles in the energy sector
before joining Tourism New Zealand.
Rose Tua, General Manager Human Resources
Rose Tua is responsible for developing and implementing
Tourism New Zealand's human resources management strategy to ensure
that the leadership and management of all elements of the employee
lifecycle is aligned to our organisation's direction. This
includes recruitment, capability development and talent management,
performance management, remuneration and rewards initiatives for
staff based in New Zealand and our international offices.
Rose joins Tourism New Zealand from senior HR and leadership
roles at AXA New Zealand where she has been since 2008. Rose has an
extensive and successful human resources management career which
has included a variety of HR leadership roles across financial
services, telecommunication, higher education, and health services
in NZ and the UK.
Justin Watson, General Manager Marketing
Justin Watson manages the most visible aspect of the 100%
Pure New Zealand marketing campaign: our consumer
marketing and advertising activity. This includes overseeing the
creative development, planning, researching and implementation of
our campaign and advertising activity across Tourism New Zealand's
Justin also oversees Tourism New Zealand's business development
activities which include trade marketing, conferences and
incentives, cruise and airline partnerships.
With an extensive and successful marketing career spanning the
last 13 years, Justin has sound strategic marketing and management
experience and a demonstrated track record of successfully
achieving marketing and business outcomes.