Tourism New Zealand is the organisation responsible for
marketing New Zealand to the world as a tourist destination. The
major tool we use to do this is the 100% Pure New Zealand marketing
campaign, a campaign that has evolved over the past decade to make
New Zealand one of the world's most well-respected tourism
International tourism has grown to become New Zealand's second
largest earner of foreign exchange, pumping around NZD9.8 billion
annually into the nation's economy. More than 2.7 million visitors
arrive in the country every year. (updated December
Understandably, an industry of this magnitude does not grow by
itself. In a fiercely contested global tourism marketplace, Tourism
New Zealand is responsible for ensuring New Zealand remains
attractive internationally as a visitor destination.
Through the 100% Pure New Zealand campaign we take New Zealand's
story to consumers, the travel trade and the global media, while
working with the industry here in New Zealand to ensure we deliver
on the promises made through the campaign.
Tourism New Zealand is a Crown Entity funded by the New Zealand
Government and established under the New Zealand Tourism Board Act
1991. We are led by a Board of Directors appointed by the Minister
of Tourism and have a team of around 140 staff in 13 offices around
the world. From humble beginnings, we are now the oldest tourism
marketing department in the world.
To achieve maximum yield for the tourism industry from limited
resources, Tourism New Zealand's marketing activity is carefully
focused on a number of key markets around the world and...
Tourism New Zealand is a Crown Entity governed by Board members who are appointed by the Minister of Tourism. Tourism New Zealand's Leadership Teams are responsible for the organisation's...
Tourism New Zealand employs more than 120 staff across 14 offices in New Zealand and offshore. As an international marketing organisation, we offer exciting career opportunities for marketing, PR,...
Download Tourism New Zealand's Annual Report, Statement of Intent, Corporate Profile and other corporate publications. Read and download Tourism News.
New Zealand remains one of the most popular destinations in the
world among travellers from our target market. This is reflected in
the number of awards Destination New Zealand...
As a Crown Entity, Tourism New Zealand is dedicated to transparent reporting.
Tourism New Zealand markets New Zealand to the world as a visitor destination. Staff in our international offices work with members of the travel trade and media, and carry out...