Who We Are

Tourism New Zealand is a Crown Entity governed by eight Board members who are appointed by the Minister of Tourism. Our executive team, based in Auckland and Wellington, has responsibility for the seven areas of the organisation. Offshore, our regional management team oversees activity in our international markets.

For contact details, please see Our Offices.

  • Show All
    • New Zealand Tourism Board Members open

      Greg Muir

      Greg Muir - Chair
      Greg Muir is currently Managing Director of Tru-Test Ltd and was appointed as Chairman of the New Zealand Tourism Board in July 2008.

      Prior to joining Tru-Test, Greg was Executive Chairman of Pumpkin Patch Ltd, Chief Executive Officer of The Warehouse Group Ltd and held senior management roles with TNT Australia Pty Ltd and Lion Nathan Ltd. He is also a non-executive chairman of Pumpkin Patch Limited, Pioneer Capital Management Ltd, the Blues S14 Franchise and a director of the Auckland Rugby Union.

      Malcolm Johns

      Malcolm Johns - Deputy Chair
      Malcolm Johns is Chief Executive of Intercity Group (NZ) Limited, parent company of InterCity and Newmans Coach Lines, Great Sights, Fullers Bay of Islands, Kings Dolphin Cruises and Eco Tours.

      Malcolm has extensive commercial experience having held senior roles with Discover Canada Holidays, Jasons Travel Media, Tourism Holdings and Hyatt International Hotels and Resorts.

      Henry van Asch

      Henry van Asch
      Henry van Asch was a co-founder of AJ Hackett Bungy with business partner AJ Hackett before founding Bungy New Zealand in 1997, where he remains a director.

      Henry oversees ownership and operation of the Bungy New Zealand Group (which includes AJ Hackett Bungy and Auckland Bungy & Bridge Climb) along with his latest ventures: the High Plains Wine Co and The Winehouse & Kitchen Restaurant.


      John Barret

      John Barrett
      John Barrett is Managing Director of Kapiti Island Alive and Kapiti Nature Lodge, a family eco-tourism operation based on Kapiti Island.

      He is currently Chairman of the New Zealand Māori Tourism Council and the Wellington Regional Māori Tourism organisation, Te Ara a Maui. He also sits on the Boards of the Aviation, Tourism & Travel Training Organisation (ATTTO) and a number of non-tourism related organisations.

      Glenys Coughlan

      Glenys Coughlan
      Glenys Coughlan is a Director of The Republic of Acumen and has over 20 years experience in the tourism industry including four years as Chief Executive of the Tourism Industry Association, eight years in senior management with Air New Zealand and nine years on the board of Te Papa.

      Glenys is currently the Chair of Positively Wellington Tourism and a trustee of the Pacific Asia Travel Association (PATA) New Zealand Trust.

      Jennie Langley

      Jennie Langley
      Jennie Langley was appointed Independent Chair of the New Zealand Hotel Council (NZHC) in 2007, after four years as Chief Executive Officer. She is a director of her consultancy company, J L Associates Ltd, and a member of the Biosecurity Ministerial Advisory Committee.

      Jennie has previously held roles as a director of Positively Wellington Tourism, the New Zealand Wool Board, Opus International Consultants and has served as a local government councillor in Hawke's Bay.

      Richard Leggat

      Richard Leggat
      Richard Leggat has a varied background across business, marketing and e-commerce. He is currently employed in a sales and marketing role for a leading provider of e-commerce solutions.

      Richard has recently taken the chairmanship at BikeNZ, the organisation that supports the development of cycling in New Zealand. He is also a founding committee member of the Eating Disorder Association of New Zealand and chairs the Parnell District School Board of Trustees.

      Paul Richardson

      Paul Richardson
      Paul Richardson is Vice President New Zealand and Fiji Accor Hospitality and has over 25 years experience in the hospitality and travel industry.

      After 10 years working with Starwood Hotels throughout the Asia Pacific region, Paul joined Accor in 2005 before being promoted to his current role in 2007. He is a Director of the New Zealand Hotel Council and the Tourism Industry Association.

      Gill Lockhart
      Gill Lockhart is Executive Assistant to the Chief Executive and Board Secretary. Contact Gill in the first instance to get in touch with any of Tourism New Zealand's Board Members.

    • Executive Management Team open

      Kevin Bowler

      Kevin Bowler, Chief Executive

      Kevin Bowler joined Tourism New Zealand as Chief Executive in early 2010. He has marketing and business leadership experience spanning fast moving consumer goods, technology, and media brands in New Zealand and overseas.

      Most recently Kevin was CEO for start-up Yahoo!Xtra, a joint venture between Yahoo!7 and Telecom. Under Kevin's leadership Yahoo!Xtra quickly became New Zealand's largest portal and in August 2009 overtook TradeMe to become New Zealand's most popular web homepage. Kevin has taken a leadership role in the digital communications industry chairing the NZ Interactive Advertising Bureau since 2008.

      Prior to the above, Kevin worked in marketing and general management both in New Zealand with Unilever and NZ Dairy Foods, and in the UK with RHM Foods. He also has experience in advertising account management supporting Air New Zealand whilst at HDM Mattingly and
      Cadbury whilst with DDBUK.

      Catherine Bates

      Catherine Bates, General Manager Consumer Marketing

      Catherine Bates manages the most visible aspect of the 100% Pure New Zealand marketing campaign: our consumer marketing and advertising activity.

      This includes overseeing the creative development, planning, researching and implementation of our campaign and advertising activity across Tourism New Zealand's key markets. Catherine manages Tourism New Zealand's marketing research team and has responsibility for our consumer travel website, www.newzealand.com, and our online marketing strategy.

      Suzanne Carter

      Suzanne Carter, General Manager Public Affairs

      Suzanne Carter directs Tourism New Zealand's internal and external communication strategies. Suzanne oversees our relationships with Government, media and the New Zealand tourism industry.

      Suzanne's team, primarily based in Wellington, is responsible for managing key industry communications including this website and our Tourism News newsletter, and face-to-face engagements with the tourism industry including roadshows and sponsorship of major industry conferences such as the Inbound Tour Operators Conference. Suzanne also leads Tourism New Zealand's involvement with the 2011 Rugby World Cup and management of the giant Rugby Ball initiative.

      Simon Douglas

      Simon Douglas, Manager Strategy and Planning

      Simon Douglas leads the preparation of Tourism New Zealand's business plan and our accountability reporting as a Crown Entity. This includes responsibility for two key documents that set out Tourism New Zealand's objectives, intentions and deliverables: the Statement of Intent and annual Output Agreement.

      His team leads Tourism New Zealand's involvement in the annual Government budget process, working with the Minister of Tourism and his advisors in the Ministry, to ensure Tourism New Zealand has sufficient resources to carry out its work.

      Tim Hunter

      Tim Hunter, General Manager Operations

      Tim Hunter is responsible for overseeing Tourism New Zealand's international trade development work, our trade marketing strategy including the travel trade website (www.traveltrade.newzealand.com), travel industry training including our familiarisation programme, and trade/industry networking events offshore.

      His teams offshore also contribute to the implementation of Tourism New Zealand's consumer marketing and public relations work.

      David Wilks

      David Wilks, General Manager Tourism Development

      David Wilks and his team in Wellington are responsible for helping to ensure the New Zealand tourism industry delivers a quality experience to our international visitors that lives up to their expectations.

      His responsibilities include Tourism New Zealand's subsidiary commitments, Qualmark (New Zealand tourism's official quality accreditation system) and the i-SITE Visitor Information Network (the membership organisation supporting New Zealand's i-SITE centres). David is an Executive Manager of i-SITE New Zealand and chairs the Qualmark Board of Directors.

      He also manages our Māori development team, responsible for driving Tourism New Zealand's internal capability in this area as well as helping to develop aspects of New Zealand's Māori tourism sector, and is involved with a number of other industry development initiatives

      Sidah Russell, Acting General Manager International PR

      Based in Auckland, Sidah Russell is currently overseeing Tourism New Zealand's international PR activity. The PR team within New Zealand and offshore amplifies our marketing and advertising by generating positive media coverage and word of mouth for New Zealand.

      International PR includes using events, opinion leaders, international media and high profile television programmes to raise awareness of New Zealand and give our target market compelling reasons to come here. The PR team also works proactively to generate positive news coverage of New Zealand, particularly through our international media website, www.media.newzealand.com.

      The PR team increasingly works in the publisher space, creating high quality moving and still images for online and traditional media use.

    • Regional Management Team open

      Gregg Anderson

      Gregg Anderson - Regional Manager UK/Europe

      Gregg Anderson is based in Tourism New Zealand's London office, but has responsibility for overseeing activity in the UK and Ireland, Germany, and throughout Continental Europe and the Middle East. His team in London delivers travel seller training and trade marketing initiatives, consumer marketing and international PR activities in selected countries within these markets.

      Annie Dundas

      Annie Dundas - Regional Manager North America

      Based in Los Angeles, Annie Dundas and her team are responsible for overseeing Tourism New Zealand's trade marketing, consumer marketing and PR activities in the North American markets of the United States and Canada.

      Barry Eddington

      Barry Eddington - Regional Manager Australia

      Barry Eddington manages Tourism New Zealand's team in Sydney. His responsibilities include overseeing Tourism New Zealand's trade, media and consumer marketing activities in Australia. He works closely with Regional Tourism Organisations and other New Zealand industry groups that are active in marketing New Zealand as a holiday destination in Australia.

      Mark Frood

      Mark Frood - Regional Manager North Asia

      Based in Tourism New Zealand's Shanghai office, Mark Frood is responsible for overseeing trade, public relations and marketing activities in Tourism New Zealand's North Asian markets: China, Hong Kong, South Korea and Taiwan. He manages teams in Shanghai, Hong Kong and Seoul.

      Jason Hill

      Jason Hill - Regional Manager Japan

      Jason Hill leads Tourism New Zealand's team in Japan, based out of our office in Tokyo. He is responsible for overseeing Tourism New Zealand's trade, PR and consumer marketing strategy and activities in Japan.


      Kiran Nambiar

      Kiran Nambiar - Regional Manager South East Asia

      Based in Mumbai, India, Kiran Nambiar manages Tourism New Zealand's trade, media and consumer marketing activities in the South East Asian markets, including India, Thailand, Singapore and Malaysia. He manages teams in Mumbai, Singapore and Bangkok.