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Kevin Bowler, Chief Executive
Kevin Bowler joined Tourism New Zealand as Chief Executive in early
2010. He has marketing and business leadership experience spanning
fast moving consumer goods, technology, and media brands in New
Zealand and overseas.
Most recently Kevin was CEO for start-up Yahoo!Xtra, a joint
venture between Yahoo!7 and Telecom. Under Kevin's leadership
Yahoo!Xtra quickly became New Zealand's largest portal and in
August 2009 overtook TradeMe to become New Zealand's most popular
web homepage. Kevin has taken a leadership role in the digital
communications industry chairing the NZ Interactive Advertising
Bureau since 2008.
Prior to the above, Kevin worked in marketing and general
management both in New Zealand with Unilever and NZ Dairy Foods,
and in the UK with RHM Foods. He also has experience in advertising
account management supporting Air New Zealand whilst at HDM
Mattingly and
Cadbury whilst with DDBUK. |
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Gregg Anderson, General Manager Western Long Haul
Markets
Gregg Anderson oversees Tourism New Zealand's strategy and
activities in the Western long haul markets of North America and
Europe.
His teams, which are based in London and Los Angeles, deliver
trade marketing, consumer marketing and international PR activities
in selected countries within these two key long-haul regions.
Gregg has spent over 17 years in regional management and
marketing roles in Tourism New Zealand offices in London, Los
Angeles and Sydney. Prior to moving offshore Gregg spent time in
marketing and research roles with NZ Post and Otago University.
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Catherine Bates, General Manager Brand and International
PR
Catherine Bates is General Manager Brand and International PR.
Responsible for the integration of Tourism New Zealand's brand,
international PR and marketing insights she also leads www.newzealand.com, our
consumer travel website.
Having worked for Tourism New Zealand for 16 years, Catherine
has extensive tourism marketing and management experience. She has
an excellent track record of delivery in tourism marketing in
strategy, brand, research, online, and campaign planning management
and implementation.
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Tim Burgess, General Manager Australia
Tim Burgess oversees Tourism New Zealand's strategy and
activities in Australia. His team delivers trade marketing,
consumer marketing and international PR activities in this
market.
Tim joins Tourism New Zealand from Tourism Bay of Plenty where,
for the last five years, he has been General Manager. With a strong
background in international media and international media events
planning, Tim returns to Tourism New Zealand having worked with the
organisation as its Media Planning Manager from 2000 to 2005.
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Suzanne Carter, General Manager Public Affairs
Suzanne Carter leads Tourism New Zealand's internal and
external communication and oversees our relationships with
Government, media and other tourism stakeholders.
Suzanne's team, primarily based in Wellington, is responsible
for managing industry communications including this website and our
fortnightly update Tourism News, as well as industry road shows and
sponsorship of major industry conferences. Suzanne also leads
Tourism New Zealand's involvement with the 2011 Rugby World Cup and
management of the Giant Rugby Ball initiative.
She has over 18 years experience working at Telecom, AMP and the
NZ Post Group and has consulted to commercial, government and
not-for-profit organisations. Suzanne is a Board Member of
Relationship Services Whakawhanaungatanga and is a member of the NZ
Institute of Directors.
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Mark Frood, General Manager Asian Markets
Mark Frood oversees Tourism New Zealand's strategy and
activities in the Eastern long haul markets of China and North
Asia, South East Asia and Japan. This team delivers trade
marketing, consumer marketing and international PR activities
across each of these markets.
Mark and his team in China are based in Shanghai. He has staff
in Bangkok, Tokyo, Mumbai, Hong Kong and Singapore. Operations in
Japan are managed by Jason Hill, Regional Manager Japan; Kiran
Nambiar, Regional Manager South East Asia, is responsible for
India, Singapore and Thailand.
With over 20 years experience in the tourism industry, Mark was
most recently with Destination Queenstown as General Manager
Marketing. While working in various adventure tourism operations,
he has also spent time as Marketing Manager for a rural
cooperative.
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Esther Livingston, General Manager Human
Resources
Esther Livingston is responsible for developing and implementing
Tourism New Zealand's human resources management strategy to ensure
that the leadership and management of across all elements of the
employee lifecycle is aligned to our organization's
direction. This includes recruitment, capability development
and talent management, performance management, remuneration and
rewards initiatives for staff based in New Zealand and our
international offices.
Esther has an extensive background in human resources,
organizational development and change management, and this includes
both private sector and publicly funded organizations in general
management, management advisory and consulting roles.
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Sue Parcell, General Manager Finance and IT
Sue Parcell is responsible for managing and leading the
financial and accounting functions of Tourism New Zealand, while
also managing our IT infrastructure. She also oversees the
strategic planning and reporting function.
Sue has had considerable experience in the tourism industry and
this includes senior finance and general management roles.
Prior to this she worked in finance roles in business services in
New Zealand and overseas.
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Justin Watson, General Manager Marketing
Communications
Justin Watson manages the most visible aspect of the New Zealand
100% Pure You marketing campaign: our consumer marketing and
advertising activity. This includes overseeing the creative
development, planning, researching and implementation of our
campaign and advertising activity across Tourism New Zealand's key
markets.
Justin also oversees Tourism New Zealand's business development
activities which include trade marketing, conferences and
incentives, cruise and airline partnerships.
With an extensive and successful marketing career spanning the
last 13 years, Justin has sound strategic marketing and management
experience and a demonstrated track record of successfully
achieving marketing and business outcomes.
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Paul Yeo, General Manager Tourism
Operations
Paul oversees Tourism New Zealand's industry and trade
relationships, infrastructure and quality covering Qualmark,
i-SITEs and the China Monitoring Unit, which monitors the quality
of services provided to the Chinese group tour market. He is also
responsible for Tourism New Zealand's kaupapa Maori
capability.
With over 30 years experience in the tourism industry, Paul was
previously Chief Executive of the Inbound Tour Operators Council
(ITOC) and the Travel Agents' Association of New Zealand
(TAANZ).
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