Who We Are
Tourism New Zealand is a Crown Entity governed by
eight Board members who are appointed by the
Minister of Tourism. Our executive team, based in Auckland and
Wellington, has responsibility for the seven areas of the
organisation. Offshore, our regional management team oversees
activity in our international markets.
For contact details, please see Our Offices.
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New Zealand Tourism Board Members open
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Greg Muir - Chair
Greg Muir is currently Managing Director of Tru-Test Ltd and was
appointed as Chairman of the New Zealand Tourism Board in July
2008.
Prior to joining Tru-Test, Greg was Executive Chairman of
Pumpkin Patch Ltd, Chief Executive Officer of The Warehouse Group
Ltd and held senior management roles with TNT Australia Pty Ltd and
Lion Nathan Ltd. He is also a non-executive chairman of Pumpkin
Patch Limited, Pioneer Capital Management Ltd, the Blues S14
Franchise and a director of the Auckland Rugby Union.
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Malcolm Johns - Deputy Chair
Malcolm Johns is Chief Executive of Intercity Group (NZ) Limited,
parent company of InterCity and Newmans Coach Lines, Great Sights,
Fullers Bay of Islands, Kings Dolphin Cruises and Eco Tours.
Malcolm has extensive commercial experience having held senior
roles with Discover Canada Holidays, Jasons Travel Media, Tourism
Holdings and Hyatt International Hotels and Resorts.
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Henry van Asch
Henry van Asch was a co-founder of AJ Hackett Bungy with business
partner AJ Hackett before founding Bungy New Zealand in 1997, where
he remains a director.
Henry oversees ownership and operation of the Bungy New Zealand
Group (which includes AJ Hackett Bungy and Auckland Bungy &
Bridge Climb) along with his latest ventures: the High Plains Wine
Co and The Winehouse & Kitchen Restaurant.
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John Barrett
John Barrett is Managing Director of Kapiti Island Alive and Kapiti
Nature Lodge, a family eco-tourism operation based on Kapiti
Island.
He is currently Chairman of the New Zealand Māori Tourism
Council and the Wellington Regional Māori Tourism organisation, Te
Ara a Maui. He also sits on the Boards of the Aviation, Tourism
& Travel Training Organisation (ATTTO) and a number of
non-tourism related organisations.
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Glenys Coughlan
Glenys Coughlan is a Director of The Republic of Acumen and has
over 20 years experience in the tourism industry including four
years as Chief Executive of the Tourism Industry Association, eight
years in senior management with Air New Zealand and nine years on
the board of Te Papa.
Glenys is currently the Chair of Positively Wellington Tourism
and a trustee of the Pacific Asia Travel Association (PATA) New
Zealand Trust.
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Jennie Langley
Jennie Langley was appointed Independent Chair of the New Zealand
Hotel Council (NZHC) in 2007, after four years as Chief Executive
Officer. She is a director of her consultancy company, J L
Associates Ltd, and a member of the Biosecurity Ministerial
Advisory Committee.
Jennie has previously held roles as a director of Positively
Wellington Tourism, the New Zealand Wool Board, Opus International
Consultants and has served as a local government councillor in
Hawke's Bay.
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Richard Leggat
Richard Leggat has a varied background across business, marketing
and e-commerce. He is currently employed in a sales and marketing
role for a leading provider of e-commerce solutions.
Richard has recently taken the chairmanship at BikeNZ, the
organisation that supports the development of cycling in New
Zealand. He is also a founding committee member of the Eating
Disorder Association of New Zealand and chairs the Parnell District
School Board of Trustees.
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Paul Richardson
Paul Richardson is Vice President New Zealand and Fiji Accor
Hospitality and has over 25 years experience in the hospitality and
travel industry.
After 10 years working with Starwood Hotels throughout the Asia
Pacific region, Paul joined Accor in 2005 before being promoted to
his current role in 2007. He is a Director of the New Zealand Hotel
Council and the Tourism Industry Association.
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Gill Lockhart
Gill Lockhart is Executive Assistant to the Chief
Executive and Board Secretary. Contact Gill in the first instance to get in
touch with any of Tourism New Zealand's Board Members.
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Executive Management Team open
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Kevin Bowler, Chief Executive
Kevin Bowler joined Tourism New Zealand as Chief Executive in
early 2010. He has marketing and business leadership experience
spanning fast moving consumer goods, technology, and media brands
in New Zealand and overseas.
Most recently Kevin was CEO for start-up Yahoo!Xtra, a joint
venture between Yahoo!7 and Telecom. Under Kevin's leadership
Yahoo!Xtra quickly became New Zealand's largest portal and in
August 2009 overtook TradeMe to become New Zealand's most popular
web homepage. Kevin has taken a leadership role in the digital
communications industry chairing the NZ Interactive Advertising
Bureau since 2008.
Prior to the above, Kevin worked in marketing and general
management both in New Zealand with Unilever and NZ Dairy Foods,
and in the UK with RHM Foods. He also has experience in advertising
account management supporting Air New Zealand whilst at HDM
Mattingly and
Cadbury whilst with DDBUK.
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Catherine Bates, General Manager Consumer
Marketing
Catherine Bates manages the most visible aspect of the 100% Pure
New Zealand marketing campaign: our consumer marketing and
advertising activity.
This includes overseeing the creative development, planning,
researching and implementation of our campaign and advertising
activity across Tourism New Zealand's key markets. Catherine
manages Tourism New Zealand's marketing research team and has
responsibility for our consumer travel website, www.newzealand.com,
and our online marketing strategy.
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Suzanne Carter, General Manager Public Affairs
Suzanne Carter directs Tourism New Zealand's internal and
external communication strategies. Suzanne oversees our
relationships with Government, media and the New Zealand tourism
industry.
Suzanne's team, primarily based in Wellington, is responsible
for managing key industry communications including this website and
our Tourism News newsletter, and face-to-face engagements
with the tourism industry including roadshows and sponsorship of
major industry conferences such as the Inbound Tour Operators
Conference. Suzanne also leads Tourism New Zealand's involvement
with the 2011 Rugby World Cup and management of the giant Rugby
Ball initiative.
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Simon Douglas, Manager Strategy and
Planning
Simon Douglas leads the preparation of Tourism New Zealand's
business plan and our accountability reporting as a Crown Entity.
This includes responsibility for two key documents that set out
Tourism New Zealand's objectives, intentions and deliverables: the
Statement of Intent and annual Output Agreement.
His team leads Tourism New Zealand's involvement in the annual
Government budget process, working with the Minister of Tourism and
his advisors in the Ministry, to ensure Tourism New Zealand has
sufficient resources to carry out its work.
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Tim Hunter, General Manager Operations
Tim Hunter is responsible for overseeing Tourism New Zealand's
international trade development work, our trade marketing strategy
including the travel trade website (www.traveltrade.newzealand.com), travel
industry training including our familiarisation programme, and
trade/industry networking events offshore.
His teams offshore also contribute to the implementation of
Tourism New Zealand's consumer marketing and public relations
work.
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David Wilks, General Manager Tourism
Development
David Wilks and his team in Wellington are responsible for
helping to ensure the New Zealand tourism industry delivers a
quality experience to our international visitors that lives up to
their expectations.
His responsibilities include Tourism New Zealand's subsidiary
commitments, Qualmark (New Zealand tourism's official quality
accreditation system) and the i-SITE Visitor Information Network
(the membership organisation supporting New Zealand's i-SITE
centres). David is an Executive Manager of i-SITE New Zealand and
chairs the Qualmark Board of Directors.
He also manages our Māori development team, responsible for
driving Tourism New Zealand's internal capability in this area as
well as helping to develop aspects of New Zealand's Māori tourism
sector, and is involved with a number of other industry development
initiatives
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Sidah Russell, Acting General Manager International
PR
Based in Auckland, Sidah Russell is currently overseeing Tourism
New Zealand's international PR activity. The PR team within New
Zealand and offshore amplifies our marketing and advertising by
generating positive media coverage and word of mouth for New
Zealand.
International PR includes using events, opinion leaders,
international media and high profile television programmes to raise
awareness of New Zealand and give our target market compelling
reasons to come here. The PR team also works proactively to
generate positive news coverage of New Zealand, particularly
through our international media website, www.media.newzealand.com.
The PR team increasingly works in the publisher space, creating
high quality moving and still images for online and traditional
media use.
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Regional Management Team open
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Gregg Anderson - Regional Manager UK/Europe
Gregg Anderson is based in Tourism New Zealand's London office,
but has responsibility for overseeing activity in the UK and
Ireland, Germany, and throughout Continental Europe and the Middle
East. His team in London delivers travel seller training and trade
marketing initiatives, consumer marketing and international PR
activities in selected countries within these markets.
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Annie Dundas - Regional Manager North
America
Based in Los Angeles, Annie Dundas and her team are responsible
for overseeing Tourism New Zealand's trade marketing, consumer
marketing and PR activities in the North American markets of the
United States and Canada.
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Barry Eddington - Regional Manager
Australia
Barry Eddington manages Tourism New Zealand's team in Sydney.
His responsibilities include overseeing Tourism New Zealand's
trade, media and consumer marketing activities in Australia. He
works closely with Regional Tourism Organisations and other New
Zealand industry groups that are active in marketing New Zealand as
a holiday destination in Australia.
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Mark Frood - Regional Manager North Asia
Based in Tourism New Zealand's Shanghai office, Mark Frood is
responsible for overseeing trade, public relations and marketing
activities in Tourism New Zealand's North Asian markets: China,
Hong Kong, South Korea and Taiwan. He manages teams in Shanghai,
Hong Kong and Seoul.
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Jason Hill - Regional Manager Japan
Jason Hill leads Tourism New Zealand's team in Japan, based out
of our office in Tokyo. He is responsible for overseeing Tourism
New Zealand's trade, PR and consumer marketing strategy and
activities in Japan.
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Kiran Nambiar - Regional Manager South East
Asia
Based in Mumbai, India, Kiran Nambiar manages Tourism New
Zealand's trade, media and consumer marketing activities in the
South East Asian markets, including India, Thailand, Singapore and
Malaysia. He manages teams in Mumbai, Singapore and Bangkok.
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