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Who we are

Tourism New Zealand is a Crown Entity governed by Board members who are appointed by the Minister of Tourism. Tourism New Zealand's Leadership Teams are responsible for the organisation's business operations and overseas activities in our international markets.

For contact details, please see the Contact section.

Tourism New Zealand Board

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Kerry Prendergast - Chair

Kerry Prendergast is the former Mayor of Wellington and former Vice-President of Local Government New Zealand and holds an MBA from Victoria University. Kerry is currently Chair of the Environmental Protection Authority, Tourism New Zealand, the New Zealand Festival, the Wellington Jazz Music Festival Trust and also the Endangered Species Foundation.

She is a Director of Kirkcaldie and Stains, WorkSafe New Zealand and Compass Health PHO, and a Trustee of the New Zealand Community Trust, and the Wellington Free Ambulance Board. Kerry is also a Board member of the Motu Foundation and the Phoenix Football Club.

Kerry was awarded a CNZM in 2011 for her services to local government, and is a distinguished Alumni of Victoria University.

On 18 August 2015 Kerry was reappointed for a second term ending on 17 August 2018.

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Richard Leggat - Deputy Chair

Richard has a varied background across business, marketing and e-commerce. He is now a full-time director.

Richard is the chairman of NZ Cycle Trail Inc, the entity charged with ensuring the success and sustainability of the government's national cycle trail initiative. He is also on the boards of Cycling NZ, Snow Sports New Zealand, New Zealand Post and Education New Zealand and is chairman of Panuku Development Auckland.

Richard, who was first appointed to the New Zealand Tourism Board on 1 February 2010, was reappointed for a third term that expires on 10 April 2018 and was appointed Deputy Chair in December 2013.

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Raewyn Idoine

Raewyn is currently a Director of the New Zealand Blood Service, Chair of the Southern Regional Health and Disability Ethics Committee and Advisor Marketing and Vocational Strategy for Lincoln University.  She has significant experience at a senior level in the education, tourism and health sectors, having been Independent Chair of the Local Government Industry Training Organisation, Stakeholder Engagement Manager for the Tertiary Education Commission and a board member of Learning State (the state sector industry training organisation).

Involved in a number of successful business start-ups, Raewyn established the Sir George Seymour National College of Tourism and Travel, with 6 campus, over 1000 students per year and an impressive 94% student employment rate. She has won both the New Zealand Tourism Award and the TVNZ Marketing Award.

Raewyn was appointed to the board for a three year term commencing in August 2015.

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Mike O'Donnell 

Mike "MOD" O'Donnell is Chief Commercial Officer of Work.

He is also a director of online global music company Serato, software company Raygun, online booking company Timely and IP Marketing Agency G2G Knowhow. MOD is a weekly business columnist for Fairfax Media. He was previously the chairman of Positively Wellington Tourism and has managed several online travel businesses.

MOD was re-appointed to the New Zealand Tourism Board on 16 December 2016 for another three-year term ending 15 December 2019.

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Chris Parkin

Wellington businessman and patron of the arts, Chris Parkin, is the owner of New Zealand's only boutique art hotel, Museum Art Hotel in Wellington. Formerly an investment banker, Chris was a Wellington City Councillor for nine years before retiring in 2004.

Chris is Chairman of Wellington Venues Ltd and Chairman of Te Whaia Services. In the 2011 Queen’s Birthday honours list he was awarded a Companion of the New Zealand Order of Merit for services to the arts and business.

Chris was appointed to the New Zealand Tourism Board in December 2013, with his three-year term commencing in April 2014.

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Norm Thompson (ONZOM) (CFIntD)

Norm Thompson had a long career at Air New Zealand and held the role of Deputy CEO prior to his retirement at the end of 2013.

He is the current Deputy Chair of ATEED (Auckland Tourism, Events and Economic Development), director of Dot Kiwi Ltd, Queenstown Airport Corporation and Preno Limited, as well a trustee of the Young Enterprise Trust Board. Norm is also a Committee Member of the 2016 New Zealand Golf Open. He formerly chaired the Tourism Industry Association of New Zealand, New Zealand Golf Strategy Group, Air New Zealand Environment Trust and Altitude Engineering. 

Norm was appointed to the New Zealand Tourism Board in December 2013, with his three-year term commencing in April 2014.

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John Thorburn

John is Chief Executive of InterCity Group and was previously the Chief Executive of Ngai Tahu Tourism. He has held senior positions in a range of industries, including manufacturing, marketing and telecommunications. John has also held previous board positions with the New Zealand Tourism Industry Aotearoa and the New Zealand Conservation Authority.

John was appointed to the New Zealand Tourism Board on August 2015 for a three-year term.

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Jamie Tuuta

Jamie is the Māori Trustee and CEO of Te Tumu Paeroa. Te Tumu Paeroa protects and enhances Maori land and assets, administering 100,000 hectares of land throughout the country and managing a variety of investment interests.

He has held a range of governance positions in the following sectors: iwi development, agribusiness, fishing, investment, health, Māori development, tourism and education. He is currently a director of Aotearoa Fisheries Ltd, Wools of New Zealand and Taranaki Investment Management Ltd. He is also the Chair of Te Ohu Kaimoana Trustee Ltd.

Jamie is also a recipient of the 2010 Sir Peter Blake Emerging Leadership Award and in 2016 received the Young Māori Business Leader Award at the Aotearoa NZ Māori Business Leaders Awards. 

Jamie was first appointed to the New Zealand Tourism Board in March 2013 and was reappointed for a second term that ends in August 2018.


Leah McDonald

Leah McDonald is Executive Assistant to the Chief Executive and Board Secretary.

Email Leah in the first instance to get in touch with any of Tourism New Zealand's Board members.













Core Leadership Team

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Stephen England-Hall, Chief Executive 

Stephen joined Tourism New Zealand as Chief Executive on 3 April 2017. Before joining Tourism New Zealand Stephen was Chief Executive Officer of Loyalty New Zealand, the company behind New Zealand’s customer loyalty and data coalition, Fly Buys, and the analytics business LAB360.

Stephen has extensive international experience working as a senior executive of world leading digital marketing, data and technology companies in the UK and North America.

Stephen is also a Board member of the New Zealand China Council Board and the Tourism Industry Association and The New Zealand Story. As the Tourism New Zealand Chief Executive Stephen also sits on the New Zealand Screen Production Grant Panel and Significant Economic Benefits Verification Panel.

Stephen was a trustee and Board member of New Zealand data charity Figure NZ, a founding member of the New Zealand Data Futures think tank, a member of the Data Futures Partnership and served as a member of several Cambridge University Advisory Boards.

Stephen holds an MBA from Cambridge University.

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Andrew Fraser, Director of Marketing

Andrew Fraser manages the most visible aspect of the 100% Pure New Zealand marketing campaign: our consumer marketing and advertising activity. This includes overseeing the creative development, planning, researching and implementation of our campaign and advertising activity across Tourism New Zealand's key markets.

Andrew is a seasoned senior marketing leader with over 20 years experience. He has developed and launched one of New Zealand's most successful drink and youth brands in recent years, V Energy drink.

Prior to joining Tourism New Zealand, Andrew ran his own strategic consultancy business in Auckland. He has held senior marketing and executive roles with Cadbury/Kraft and Frucor Beverages/Danone.

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René de Monchy, Director of Trade, PR and Major Events

René de Monchy joined Tourism New Zealand in August 2015 as Director of Trade, PR and Major Events. René brings 15 years' global experience in consumer-led businesses including local and international marketing roles for Fonterra and Heineken and most recently as Marketing Director at Asia Pacific Breweries in Singapore.

René manages Tourism New Zealand’s global trade and PR activity including leading offshore trade teams, the business and premium sectors, trade marketing along with international PR and major events.

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Sue Parcell, General Manager Finance, IT and Strategy 

Sue Parcell is responsible for managing and leading the financial and accounting functions of Tourism New Zealand, while also managing our IT infrastructure. She also oversees the strategic planning and reporting function.

Sue has had considerable experience in the tourism industry and this includes senior finance and general management roles.  Prior to this she worked in finance roles in business services in New Zealand and overseas.

Deb Gray

Deborah Gray, General Manager Corporate Affairs

Deborah Gray joined Tourism New Zealand in October 2011 and oversees relationships with our key New Zealand stakeholders, including Ministers, NZ Inc, media and the industry. Reporting to Deborah is the team managing internal and external communications, information management and industry relations.

Prior to joining tourism, Deborah spent many years working in the primary sector, including for the Ministry of Agriculture and Forestry, the Crown Research Institute Scion and with Fonterra.  

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Brighid Kelly, General Manager, People

Brighid has been Tourism New Zealand's General Manager, People since 2013. Brighid brings a wealth of organisational knowledge to the role and has significant experience in leadership, strategy, human resource management, organisation development, and project management which she has gained working across a number of industry sectors including ICT, forestry, and banking. Brighid took on the role of Acting Chief Executive for five months before Stephen England-Hall started in the role. 

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Emil Petrov, Strategy Manager
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Leah McDonald, Executive Assistant to Chief Executive

Extended Leadership Team


Bjoern Spreitzer, General Manager Americas and Europe

Born in Munich, Bjoern has a background in international business & destination marketing. After roles with a media publishing house and a destination marketing agency in Munich, Germany, Bjoern joined Tourism New Zealand in November 2006 as Country Manager Germany.

Bjoern has worked in various roles at TNZ since, including Trade Manager Europe based in London, Business Development Manager and most recently as International Business Events Manager based in Auckland.

In February Tourism New Zealand appointed Bjoern to the role of General Manager Americas and Europe where he oversees Tourism New Zealand's strategy and activities in the US, Canada, UK, Germany, France and Latin America.

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David Craig, General Manager Asia

David Craig oversees Tourism New Zealand's strategy and activities in the Asian markets including China, Japan, Korea, South and South East Aisa and Indonesia. 

He brings more than 20 years' international experience to the organisation and has a successful track record of managing extensive teams, significant investment and joint ventures while building consumer brands across New Zealand, the UK, Europe, Asia and Latin America.  

David's previous roles include GM Sales and Marketing for the New Zealand Racing Board, GM Consumer Marketing for Telecom New Zealand and Managing Director of Asia Venture Markets for Diageo, the world's leading premium drinks' business.

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Lisa Gardiner, Business Events and Premium Manager

Lisa joined Tourism New Zealand in 2015 and is responsible for overseeing Tourism New Zealand's activity to attract more international business delegates and premium travellers to New Zealand. 

Lisa holds a strong background in marketing, business development and digital innovation from working both domestically and internationally for global brands such as BP, Skype and Microsoft.

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Tony Saunders, General Manager Australia

Tony Saunders oversees Tourism New Zealand's strategy and activities in Australia - New Zealand's largest source of visitors.

Tony has more than 14 years' experience as a marketer and joined Tourism New Zealand as Regional Marketing Communications Manager for Australia in January 2011.

Prior to joining Tourism New Zealand, Tony has managed global brands for Campbell-Arnotts based in New Zealand, Australia, and the UK, as well as Yum Restaurants in Australia. 

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Rebecca Ingram, General Manager PR and Major Events

Rebecca is responsible for overseeing Tourism New Zealand's international PR activity, including the international media programme, and work to leverage major events.

Rebecca has over ten years of experience in the field of marketing and communications, with significant experience leading and developing successful public relations campaigns and large scale events during her time at both Telecom and Chartered Accountants Australia and New Zealand.

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Kate Necklen, General Manager Global Marketing Communications

Kate Necklen oversees all of Tourism New Zealand's marketing communications in it 11 off-shore offices.

Kate brings a depth of global marketing experience to the role. She joined TNZ in 2011 as the Regional Marketing Communications Manager for Asia, based in Shanghai. 

Prior to joining TNZ Kate also worked for Unilever in Australia and the UK for eight years where she held various European and global marketing roles.