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International Visitors Arrivals

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Sectors | Updated 18 Apr 2017

Premium

Capturing greater value from the lucrative Premium sector is an important component of Tourism New Zealand's strategy to grow the number of high-value visitors to New Zealand.

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China Market Development | 07 Nov 2016

Approved Destination Status

Approved Destination Status (ADS) is an arrangement between the Chinese Government and another country, that lets Chinese holiday travellers visit a country in a tour group.

Sectors

The international business events sector, particularly international conferences and incentives, offers considerable opportunity to attract new high value international visitors to New Zealand. In addition there is also an opportunity to grow visitor value further by encouraging delegates to extend their length of stay or return for a holiday.

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