We have a team of around 150 staff in 13 offices in New Zealand and across the globe. We are the oldest tourism marketing department in the world.
To ensure tourism gives back more than it takes, we target visitors from key markets who we know will stay longer, visit outside of peak season, spend more and visit more regions. This spreads the benefits of international tourism across the country and across the year. Find out more about where we market here.
Following the global COVID-19 outbreak, Tourism New Zealand was asked to help support domestic tourism. Find out about this work here.
Our main marketing tool is the 100% Pure New Zealand campaign, created in 1999. It is used in all of our activity. Find out more about this on our campaign and activity page.
Once here, it’s important our visitors have a great experience, so we also provide guidance to them about travelling safely and caring for our home, people and culture.