We're committed to operating sustainably as a Crown entity, and supporting tourism operators to be more sustainable.

On 2 December 2020, the New Zealand Government announced the Carbon Neutral Government Programme which aims to achieve carbon neutrality by 2025.

The first step for us is measuring and reporting on Tourism New Zealand emissions and setting gross emissions reduction targets by December 2022.

Our partnerships and Qualmark are two of the key ways in which we support both sustainability and regenerative tourism.  

Our partnerships

We form key partnerships that support our work to enrich Aotearoa.

We love the work that Trees that Count does to plant thousands of trees across Aotearoa each year. That's why we’ve partnered with Trees That Count to make it easier for domestic and international visitors to show their love for Aotearoa, by planting a native tree. 

We're also a proud member of the Tiaki – Care for New Zealand governance group. New Zealand is a special place, and everyone who lives and travels here has a responsibility to look after it. The Tiaki Promise is a commitment to care for New Zealand while travelling.


Owned by Tourism New Zealand, Qualmark(opens in new window) helps businesses become more sustainable from a people, planet and profit perspective.

Qualmark assesses and recognises businesses that are delivering a sustainable experience. Businesses are awarded a bronze, silver or gold award depending on their performance against the Sustainable Tourism Business criteria.