Who we are

Jamie Tuuta - Chair

Award winning Māori business leader, Jamie Tuuta chairs Te Ohu Kaimoana, the body set up to oversee Māori fisheries assets throughout New Zealand, conservation project Taranaki Mounga and Māori Television.

Jamie was the Māori Trustee and Chief Executive of Te Tumu Paeroa, an organisation responsible for managing nearly 100,000 hectares of land and more than $100m worth of assets and investments.

Jamie has held a range of governance positions in iwi development, agribusiness, fishing, investment, health, Māori development, tourism and education. He is currently a director of Moana New Zealand an export fishing company and Taranaki Whānui Ltd an iwi investment entity.

In 2015 Jamie received the Young Māori Business Leader Award at the Aotearoa NZ Māori Business Leaders Awards, and was awarded the Sir Peter Blake Emerging Leadership Award in 2010.

Jamie was first appointed to the New Zealand Tourism Board on 7 March 2013 and was appointed Board Chair commencing 1 May 2019 for a term ending on 30 April 2022.

Roger Sharp - Deputy Chair

Roger has over 30 years’ experience in travel, technology and capital markets, and chairs global digital travel business, Webjet. 

Roger built and sold his first tech company in the 80’s. He became an aviation banker in the 90's, advising on flagship transactions including the privatisations of Air New Zealand and Qantas.

After working for one of the world’s largest financial institutions, he founded a technology investment banking firm in 2003. Since then he has invested in and chaired several stock exchange listed companies including ASX-listed online travel agent travel.com.au Limited, which was sold to Wotif.com in 2008. 

Roger was officially appointed to the board on 1 December 2018 and was appointed Deputy Chair on 1 May 2019 for a term ending 30 April 2022.

Mike O'Donnell 

Mike "MOD" O'Donnell is Chief Commercial Officer of Work. He is also a director of Radio NZ, online global music company Serato, software company Raygun, online booking company Timely and IP Marketing Agency G2G Knowhow. He is also advisor to Ruapehu Alpine Lifts Limited.

MOD is a weekly business columnist for Fairfax Media. He was previously the chairman of Positively Wellington Tourism and has managed several online travel businesses.

MOD was re-appointed to the New Zealand Tourism Board on 16 December 2016 for another three-year term ending 30 September 2021.

Jan Hunt

Jan is a director at Skyline Enterprises and Jumping New Zealand.

Previously she was a Board member of the Queenstown Chamber of Commerce and worked as a General Manager at Millbrook Resort, Sky City Hotel & Convention Centre, and Millennium Queenstown.

Jan was appointed to the New Zealand Tourism Board in June 2017 until June 2021.

John Thorburn

John is Chief Executive of InterCity Group and was previously the Chief Executive of Ngai Tahu Tourism. John is also Director of Intercity Group Australia Pty Limited.

He has held senior positions in a range of industries, including manufacturing, marketing and telecommunications.

John has also held previous board positions with the New Zealand Tourism Industry Aotearoa and the New Zealand Conservation Authority.

John was appointed to the New Zealand Tourism Board on August 2015 for a three-year term which has been extended until 30 September 2021.

Leah McDonald

Leah McDonald is Executive Assistant to the Chief Executive and Board Secretary.

Email Leah in the first instance to get in touch with any of Tourism New Zealand's Board members.

Stephen England-Hall, Chief Executive 

Stephen joined Tourism New Zealand as Chief Executive on 3 April 2017.

Before joining Tourism New Zealand Stephen was Chief Executive Officer of Loyalty New Zealand, the company behind New Zealand’s customer loyalty and data coalition, Fly Buys, and the analytics business LAB360.

Stephen has extensive international experience working as a senior executive of world leading digital marketing, data and technology companies in the UK and North America. Now he leads Tourism New Zealand, the agency charged with growing the value of international visitors to New Zealand.

Stephen is also a Board member of the Tourism Industry Aotearoa, Qualmark New Zealand Limited, New Zealand Story, New Zealand China Council, The Aotearoa Circle, sits on the New Zealand Screen Production Grant and Significant Economic Benefits Verification Panel, and Adviser for Destination Auckland Strategic Advisory Group and Xerra Strategic Advisory Panel.

Stephen is a trustee of New Zealand data charity Figure.NZ, a founding member of the New Zealand Data Futures think tank and served as a member of several Cambridge University Advisory Boards.

Stephen holds an MBA from Cambridge University.

René de Monchy, Director of Commercial

René de Monchy joined Tourism New Zealand in August 2015 as Director of Trade, PR and Major Events. René brings 15 years' global experience in consumer-led businesses including local and international marketing roles for Fonterra and Heineken and most recently as Marketing Director at Asia Pacific Breweries in Singapore.

The primary objective of the Commercial Director role is to lead the in-market commercial arm of Tourism New Zealand through leveraging global and local relationships, prudent fiscal management, strategic direction, coordinated and effective execution as well as insight-led investment of all in-market activities across the planning and partnerships, marcomms, trade and public relations teams.

Brodie Reid, Director Marketing

Brodie lead Tourism New Zealand's Global Brand Content team for two years before being appointed to the Director Marketing role. During this time she played a significant role in the development and delivery of the latest 100% Pure New Zealand, Tiaki - Care for New Zealand and #getNZonthemap campaigns.

Brodie comes from a background in advertising formally working at Colenso BBDO and Saatchi & Saatchi in Auckland, and before that multiple agencies in London. She has also has worked with brands such as Heineken, Toyota, Air New Zealand, Coca-Cola, Westpac, Nestle, Kraft and O2.

Sue Parcell, Chief Financial Officer

Sue Parcell is responsible for managing and leading the financial and accounting functions of Tourism New Zealand, while also managing our IT infrastructure. She also oversees the performance reporting function.

Sue has had considerable experience in the tourism industry and this includes senior finance and general management roles.  Prior to this she worked in finance roles in business services in New Zealand and overseas.

Rebecca (Bex) Ingram, General Manager NZ Government Relations

As the General Manager NZ and Government Relations Bex oversees Tourism New Zealand’s relationships with key New Zealand stakeholders, including industry and government agencies; and internal and external communications Previously, Rebecca was responsible for Tourism New Zealand's global PR activity, including the international media programme, and work to leverage major events. She led Tourism New Zealand’s film tourism work, building on the highly successful Middle-earth legacy and positioning New Zealand as the best place in the world for visitors to experience a living film set.

Rebecca has more than fifteen years of experience in marketing and communications.

Brendan Downey-Parish, General Manager CX, Technology & Data

Brendan joined Tourism New Zealand in January 2016 and in 2018 was appointed to the role of General Manager CX, Technology, & Data.

Brendan leads a multi-disciplinary team to deliver a world class digital experience platform, drive impact by harnessing data for improved insight and ensure that customers have a seamless experience. The team provides enterprise-wide support to help deliver Tourism New Zealand’s mission of enriching New Zealand by growing the contribution of international visitors.

Brendan has more than 15 years marketing & innovation expertise gained across the beverage, food, and consumer goods sectors in New Zealand and internationally, including 7 years with Fonterra in the Middle East.

Natalie Haines, General Manager, People and Culture

Natalie is responsible for leading Tourism New Zealand’s people, organisational culture, safety and wellness work streams.

Natalie brings more than 16 years of people and culture experience, and joins Tourism New Zealand from senior HR roles at Oranga Tamariki - Ministry for Children and Contact Energy. She brings a strong background in organisational change and capability and culture development.

Hemi Sundgren, Pou Ārahi - Māori

Hemi joins Tourism New Zealand as Pou Arahi - Maori, after more than 10 years' experience working with iwi in the post settlement development space, including 6-years as CEO for Te Atiawa in Taranaki. 

Hemi's role is primarily to support the CE in raising the cultural confidence across the organisation in respect to kaupapa Māori. The position is accountable for incorporating Te Ao Māori into Tourism New Zealand’s strategy, establishing and maintaining effective and enduring partnerships and meaningful networks with Iwi, government agencies, corporations, industry and the tourism sector, so that Tourism New Zealand’s position and endeavours are well understood and recognised. 

Leah McDonald, Executive Assistant to Chief Executive

Leah joined Tourism New Zealand in 2008 and in 2012 was appointed to the role of Executive Assistant to the Chief Executive and Board Secretariat.

Before joining Tourism New Zealand, Leah lived offshore from 1995 to 2008 (Florida, London and Sydney) supporting Senior Executives across various sectors, including Australia’s leading medical defence organisation and medical indemnity insurance provider and the largest housing association in the United Kingdom.