Marketing activity

From free promotion to content partnerships, there are many ways for tourism businesses to participate.

Here are the top things you can do right now. 

Participate in If You Seek global campaign

Leverage the If You Seek global campaign by incorporating imagery, films and key messaging into your own marketing. Download the If You Seek Industry Toolkit(opens in new window)

Submit your business and products for free, on our commission-free platform

Promote your business on by submitting your business and product information to the Tourism Business Database. Pre-pandemic, 41 million people visited the site each year, which resulted in 3.2 million referrals to the tourism industry. Register your business(opens in new window)

Take part in content partnerships

Get involved in our content partnerships by contacting your Regional Tourism Organisation (RTO). We work closely with RTOs to incorporate Qualmark experiences into content that our media partners produce. Find your RTO (opens in new window)

Use our branding in your marketing

Feature our branding in your marketing, to enjoy the benefits of brand association. Explore our visual library(opens in new window)

Guidelines for Photoshoots and Filming

We have created a set of guidelines to use as a tool when planning a still or moving shoot. This guide is here to help give you direction and tips for content creation. Please note that these are not Tourism New Zealand’s Visual Library Guidelines and do not guarantee TNZ’s usage.

Photoshoot and filming guidelines(opens in new window)

Showcase your product to travel sellers

Join the Explore New Zealand Discount Programme (Explore) to get international travel sellers to experience your product. Travel sellers are more likely to recommend and sell products to their clients when they have experienced them first hand. All Qualmark tourism businesses are invited to join the programme. Find out more information and how to participate here(opens in new window).

Showcase your product to global trade

Qualmark members are invited to film their product ‘selfie style’ as User Generated Content (UGC). We’ll then share your footage with our global Travel Trade audience via our social media channels, offering travel agents and trade throughout the world an almost first hand experience of your business. More information can be found here(opens in new window).

Share your news stories

What's happening in your region? Do you have a good news story to tell about your region or business? Our public relations team are always looking for amazing stories we can share with consumers offshore. Email

Distribute your products globally 

We’ve developed a comprehensive guide detailing how to effectively work with travel trade around the world. You can access this guide via your Regional Tourism Organisation (RTO).

If you are an International Travel Agency or DMC, visit our Travel Trade website(opens in new window)

How we work with the tourism industry

Tourism New Zealand works with the New Zealand tourism industry to amplify its impact, largely by encouraging participation in international marketing activity. 


Partner with us

For international media or content creators, if you want to work with us please contact us via our international media website(opens in new window)