Join Tourism New Zealand for an overview of our markets and planned activity across Asia and Western markets for 2027, and workshops to boost your ability to harness future growth from China.

We’ll fill you in on market insights and let you know about our planned activity so you can plan to participate in and leverage our marketing.

We also have the pleasure of hosting George Cao, CEO and co-founder of Dragon Trail International, in New Zealand for a series of workshops in November.

The Chinese visitor is rapidly evolving and so are the ways they decide where to visit—this presents opportunities for tourism businesses to consider how they reach Chinese travellers. China is New Zealand’s third largest international visitor market, and visitor spend has grown 26% in the last year.

George Cao is Co-founder and CEO of Dragon Trail International and a globally recognised expert in tourism strategy, digital travel ecosystems, destination marketing, and traveller behaviour. Dragon Trail is a strategic China-market intelligence and marketing partner, providing consumer and trade insights, digital marketing expertise and guidance on emerging travel and technology trends to help convert demand from China.

George will examine how Chinese Visitors find, research and book travel, which platforms and technologies are influencing their choices, and what it means to provide a genuinely welcoming visitor experience. You’ll workshop practical examples and leave the sessions with actions you can take now to improve your discoverability and readiness for future growth from China.

For more information

• Lauren Alworth - Partnership Specialist - email here

Registration Information

• Sign up to in person workshop here(opens in new window)