Monday, September 25, 2023

Western Markets IMA Roadshow 2023

Tourism New Zealand (TNZ) is pleased to invite International Marketing Alliances (IMA's) to participate in the Western Markets IMA Roadshow 2023. 

The Western Markets IMA Roadshow provides an opportunity for IMAs to engage with a network of high performing travel sellers within the North American, UK and German markets. This event enables participants to build awareness of their regions so that the trade are in a better position to sell the destination as well as the opportunity to gain market intelligence and insights.

The Western Markets Roadshow will take place in New York (25 September), Atlanta (26 September), Los Angeles (27 September), Vancouver (28 September), London (3 October) and Munich (5 October). 

Key dates

  • 12 June 2023 Prospectus uploaded (link below)
  • 12 June 2023 Registration opens (link below)
  • 23 June 2023 Registration closes
  • 30 June 2023 New Zealand delegation confirmed
  • 30 August 2023 New Zealand delegates pre-departure briefing
  • Western Markets IMA Roadshow  25 September - 5 October 2023 

TNZ Registration and Prospectus

  • Event Prospectus for Western Markets IMA Roadshow 2023 - click here to read (v3 uploaded 18/08/23)
    • Version 2 - Event Venue, Event Accommodation, Flight Details all uploaded. Further dates updated throughout.
    • Version 3 - Webinar date updated
  • Registrations have closed


For more details