Active Considerer reports
Analysis on the size of Tourism New Zealand’s target audience in various markets, and their sentiment towards travelling to New Zealand. Australia(opens in new window), Americas (USA and Canada)(opens in new window), Asia (China and Japan)(opens in new window), Asia (India, South Korea and Singapore)(opens in new window), Europe (UK and Germany)(opens in new window), Archives
Active Considerer Intentions to Travel reports
The Intentions to Travel Market Deep Dive 2023 report(opens in new window) are based on qualitative in-depth interviews. The output of this research distils the claimed experiences of consumers from 10 markets.