Visitors from the USA had a high average daily spending at $338. Australian daily spend increased significantly, up 17% YoY to $273. 

Popular activities enjoyed by visitors include walking, hiking and trekking (71%), nature experiences such as mountains, lakes, beaches and national parks, and exploring public museums and art galleries.  

The growth in international visitor spending is in line with the 5% increase in international arrivals over the same period. International visitor arrivals are now at 87% of pre-pandemic levels, with 3.38 million visitors arriving in New Zealand in the 12 months to June 2025. International visitor spending for the same period is now nominally at 106% of pre-pandemic levels, but at 86% when adjusted for inflation. 

Tourism remains New Zealand’s second highest export industry, behind dairy.  

For more data and insights, please explore our Tourism Data(opens in new window) and Insights(opens in new window) pages.