New results from the International Visitor Survey(opens in new window) show international visitors spent $5.7 billion between January and March 2026, up from $4.6 billion in the same period last year—delivering an additional $1.2 billion for New Zealand’s economy over the peak summer season.

“An increase of an additional $1.2 billion injected into New Zealand’s economy over just three months demonstrates just how quickly tourism can deliver economic impact for our country,” says Tourism New Zealand Chief Executive Rene de Monchy.

Across the full year, international visitor spending reached $13.7 billion in the year to March 2026, an increase of $1.5 billion on the previous year. Holiday visitors accounted for $9.1 billion of that total.

“These results show the powerful role tourism plays, as one of our most important export industries, in supporting New Zealand’s economy. Visitor spending flows through our communities, supporting jobs, businesses, and regional development right across the country.

“Tourism New Zealand is committed to reaching our growth targets of 3.7 million international visitor arrivals by the end of June and 3.9 million by the end of 2026. The momentum we are seeing in both international arrival numbers and spend is a strong signal that we are on track, with growing demand translating into real economic benefits for New Zealand communities.

Key international markets remain strong, with Australia ($4.2 billion), the United States ($2 billion), and China ($1.5 billion) leading total spend for the year to March 2026. Visitors from China recorded the highest daily spend at $502, up 36% year-on-year.

“We’re pushing hard in the China market to drive arrivals, particularly over winter, as we know there is growth potential. Our current activity in market highlights New Zealand as a family friendly destination for Chinese families.

Satisfaction remains high, with 96% of visitors said New Zealand met or exceeded their expectations, while 94% felt welcomed and 93% felt safe during their stay.

“New Zealand delivers experiences that truly resonate with visitors. The fact that so many people leave feeling satisfied, welcomed and safe speaks to the manaakitanga shown by our industry and communities,” says de Monchy.