Despite borders opening for overseas travel, new research shows that around two thirds of New Zealanders intend to take a domestic holiday in the next 12 months. The research also shows that winter is our second favourite season to holiday during.

“The ‘Winter, So Hot Right Now’ activity encourages those who may not traditionally think of travelling within New Zealand over winter,” says TNZ General Manager New Zealand and Business Events Bjoern Spreitzer.

“New Zealanders have been travelling domestically for two years now – this winter we will be competing with demand for short and long-haul international holiday destinations that are warmer than our winter.”

The activity follows the recent ‘Do Something Autumn’ campaign, this activity generated 409,000 website visits and 111,000 referrals to tourism businesses, making it the most successful domestic campaign since our activity began in 2020.