News & Activity

Wednesday, March 16, 2022 | Australia

New Zealand within Australians’ wildest dreams in new campaign

Tourism New Zealand has launched a new campaign this week to ensure Australians keep New Zealand top of their travel list.

“With Australian visitors returning to New Zealand soon, ‘Within Your Wildest Dreams’ showcases what New Zealand has on offer and encourages our friends across the ditch to start planning their trip in a lighthearted way that we know resonates with our Australian audience,” says TNZ Chief Executive René de Monchy.

Before COVID-19 Australia was New Zealand’s largest visitor market, and TNZ research shows that 58% of Australians who want to visit New Zealand will look to do so within six months of travel the border opening.

The activity is centered around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand.

Our research also shows that the proportion of travellers who’d use a travel agent to book their trip to New Zealand increasing, so to support our trade partners in Australia we have produced a toolkit so they’re well-equipped to sell destination New Zealand to their clients.

This activity will be followed by a push to encourage Australian ski season visitors in the coming months.