News & Activity

Tuesday, December 20, 2022

Tourism recovery shows NZ is shaping up for a strong summer

Strong summer bookings and increasing preference for New Zealand as a destination in key visitor markets is supporting sector and country recovery.

“Tourism recovery is showing encouraging signs with increasing airline routes and visitor arrivals amongst key markets returning to 57% (October 2022) of pre-covid levels, and while recovery will continue to be gradual, it bodes well for a strong summer,” says Tourism New Zealand Chief Executive René de Monchy.  

“Holiday arrivals are recovering gradually in key markets, with Australia recovering strongly to 74% of visitor arrivals in October, and close to 100% recovery of spending. Holiday arrivals in other key markets such as the US and UK are also recovering well.   

“Preference for New Zealand from those actively considering visiting is also at an all-time high of 43.8%. The strong active considerer numbers give us a highly motivated pool of people to reach with our campaign activity and convert into bookings.  

“Our new 100% Pure New Zealand global campaign, ‘If You Seek’ is helping achieve this and to encourage bookings beyond Summer into 2023 to help accelerate recovery and the support the industry.”  

“The campaign is showing promising signs of growing brand preference in our key markets – so far gaining 134 million video views​, 1.3 million website visits​ and 194,859 referrals to tourism operators​.