Tiaki - Care for New Zealand

We believe that all who live and travel here have a responsibility to look after our home.

Tiaki means to care for people and place. New Zealanders have a special connection to the land, and want to help visitors travel safely and conscientiously. The Tiaki Promise has a set of guiding principles for visitors to follow, showing them how to contribute to preserving and protecting our land.

Seven private and public sector organisations came together to create the Tiaki Promise: Tourism New Zealand, Air New Zealand, the Department of Conservation, Tourism Industry Aotearoa, Local Government New Zealand, New Zealand Māori Tourism, and Tourism Holdings Ltd.

You can use a range of Tiaki Promise materials free of charge. Just head to our visual library, where you'll find versions in English, Te Reo Māori, German, Japanese, and Chinese (we'll add more languages soon).


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