Travel trade

Are you an offshore market travel seller?

We want you to have a good understanding of New Zealand and the products our target market wants to buy. That's why we run a range of initiatives from events to famils and partnership programmes for you to take part in.

Here's how to get involved:

Connect at events 

Tourism New Zealand arranges and takes part in international trade shows and events designed to help New Zealand operators and offshore travel trade generate new business opportunities to sell more New Zealand product. These include: 

• Tourism New Zealand Kiwi Link events (aimed at training product managers)
• Tourism New Zealand frontline training events (aimed at training travel agents) 
• Tourism New Zealand roadshows 
• Major trade shows like TRENZ
• Consumer expos

If you are:

• ready to take your business offshore
• Qualmark approved
• taken part in at least one TRENZ,

go on and register for these events. 

Want to level up your Aotearoa New Zealand knowledge?

The 100% Pure New Zealand Specialist Programme is a fun, interactive and free way to increase your knowledge of New Zealand. The content is delivered as:

• insight-driven, in bite-sized modules
• completed on any device
• offered in five languages
• a range of topics, from essential New Zealand knowledge to special interest and campaign-specific content.

Have you seen our travel trade website for travel sellers?

Learn, be inspired and find everything you need to create the best New Zealand experience for your clients.

Are you a tourism operator in NZ? Get involved in our famil programmes

Our familiarisation (famil) programme brings influential international senior managers, product managers and retail frontline agents to New Zealand every year. 

The programme matches quality New Zealand sellers with international trade ready New Zealand operators, giving them the opportunity to display their tourism products to thousands of potential consumers from around the world.

To increase the chances of your business being featured in our famils:

• make sure your product is internationally trade ready
• stay in touch with your RTO
• join our Explore New Zealand discount programme
• keep an eye on upcoming events.