i-SITE New Zealand(opens in new window) is New Zealand’s official visitor information network. Over 60 i-SITE Visitor Centres across Aotearoa provide international and domestic travellers with information and booking services for activities, attractions, accommodation and transport.
The network is a trusted brand that plays a key role in our tourism industry, since many visitors wait until they arrive in New Zealand to book parts of their holiday, including local transport, accommodation and activities.
- In the past, around 40% of all international holiday visitors to New Zealand used an i-SITE
- Almost 66% of these said i-SITEs influenced their decision on what activity, transport or accommodation provider they used.
- About 33% of all users made a booking at an i-SITE.
9 tips for working with your i-SITE
- Get to know your i-SITE team. Arrange a meeting with each centre manager in your region, introduce your product and find out how you can work together.
- Offer staff the opportunity to visit and experience your product for themselves!
- Let your i-SITE know the type of person best suited to your product, so they know who it will appeal to.
- Make regular visits in person to drop off brochures, update staff on your products and introduce yourself to new staff members.
- Be clear about your pricing structure and keep your i-SITE updated if it changes. Don't forget to agree a commission rate for any bookings i-SITE centres make on your behalf (and allow for this in your pricing).
- Make sure you're contactable in case your i-SITE needs to get hold of you about a booking enquiry. If you're reliable, easy to contact and willing to take customers at short notice, you're more likely to get bookings.
- If you're an accommodation provider, keep in contact with your i-SITE about room availability, especially over busy periods.
- Keep your i-SITE updated on your operating hours.
- Find out if there are any other advertising opportunities available to you through your i-SITE.
For more information about how you can promote your tourism business, visit i-SITE(opens in new window)