Marketing activity

From free promotion to content partnerships, there are many ways for you to participate.

Here are the top things you can do right now. 

Participate in If You Seek global campaign

Leverage the If You Seek global campaign by incorporating imagery, films and key messaging into your own marketing. Download the If You Seek Industry Toolkit(opens in new window)

Taking part in Domestic and Australia marketing activity

Give your business the opportunity to leverage Domestic and Australia marketing and campaign activity by submitting appealing deals.

Any Domestic campaign deal or package submitted to by a Qualmark member could feature within paid media such as a media travel article, or within a monthly Tourism New Zealand travel newsletter. Tourism businesses are selected if they are a Qualmark member, and if their experience is aligned to the theme of the content. View current campaigns(opens in new window)

Submit your business and products for free, on our commission-free platform

Promote your business on by submitting your business and product information to the Tourism Business Database. Pre-pandemic, 41 million people visited the site each year, which resulted in 3.2 million referrals to the tourism industry. Register your business(opens in new window)

Feature gift vouchers on

At key retail moments, such as Mother’s Day, paid marketing activity sends visitors to the gifting hub on the New Zealand version of, driving zero-commission referrals to your website.

If you're a Qualmark member, your gift voucher could also be selected to feature within paid media or a monthly TNZ travel newsletter to New Zealanders. Submit gift vouchers(opens in new window)

Take part in 'always on' content partnerships

Get involved in Domestic and Australia content partnerships such as go-to guides(opens in new window), by contacting your Regional Tourism Organisation (RTO). We work closely with RTOs to incorporate Qualmark experiences into content that our media partners produce. Find your RTO (opens in new window)

Use our branding in your marketing

Feature our branding in your marketing, to enjoy the benefits of brand association. Explore our visual library(opens in new window)

Share your news stories

What's happening in your region? Do you have a good news story to tell about your region or business? Our public relations team are always looking for amazing stories we can share with consumers offshore. Email

Distribute your products globally 

We’ve developed a comprehensive guide detailing how to effectively work with travel trade around the world. You can access this guide via your Regional Tourism Organisation (RTO).

If you are an International Travel Agency or DMC, visit our Travel Trade website(opens in new window)

How we work with the tourism industry

Tourism New Zealand works with the New Zealand tourism industry to amplify its impact, largely by encouraging participation in domestic and international marketing activity. Our industry partners include the likes of Regional Tourism Organisations, Tourism Businesses and Associations linked to key sectors such as Premium, Cruise, Cycle and Backpacker & Youth, as well as individual tourism businesses.

Partner with us