Travel trade

Create the best New Zealand experience for your travel clients.

If you’re a travel seller in any of our key offshore markets, we want you to have a good understanding of New Zealand and the products our target market wants to buy. That’s why we run a range of initiatives from events to famils and partnership programmes for you to take part in.

Connect at events 

Tourism New Zealand arranges and takes part in trade shows and events designed to help New Zealand operators and offshore travel trade generate new business opportunities and inspire offshore travel trade to sell more New Zealand product. These include: 

  • Tourism New Zealand Kiwi Link events (aimed at training product managers)
  • Tourism New Zealand frontline training events (aimed at training travel agents) 
  • Tourism New Zealand roadshows 
  • Major trade shows like TRENZ(opens in new window)
  • Consumer expos.

If you’re ready to take your business offshore, you’re Qualmark approved, and you’ve taken part in at least one TRENZ, go on and register for these events.  

Get involved in famils

Our familiarisation (famil) programme brings influential international senior managers, product managers and retail frontline agents to New Zealand every year.  

The programme matches quality New Zealand sellers with internationally trade ready New Zealand operators, giving them the opportunity to expose their tourism products to thousands of potential consumers from around the world. 

To increase the chances of your business being featured in our famils: 

Become a New Zealand expert 

The 100% Pure New Zealand Specialist Programme(opens in new window) is a fun, interactive way to increase your knowledge of New Zealand. Each new level of achievement will upgrade your status to Bronze, Silver or Gold. Unlock a range of great benefits as you progress through the tiers. Get inspired, increase your sales and help create your clients' dream trip. 

Inbound Tour Operator Marketing and Partnership Programme

The Inbound Tour Operator (ITO) Marketing and Partnership Programme supports ITOs to reconnect with off-shore buyers and accelerate the recovery of the tourism sector. 

Tourism New Zealand partners with ITOs to attend key offshore trade and business events to help boost brand New Zealand’s presence, leverage opportunities to reconnect with our buyers and build new buyer connections. This enables a fast start to converting pent-up demand into sales.  

Partnership opportunities will be based on Tourism New Zealand’s priority market approach and assistance will depend on assessment of each application.  ITOs will be required to be a current Qualmark member and report on agreed metrics 30 days post-event.

The partnership programme will run until June 2023. Complete a programme application here(opens in new window).