Travel trade

If you’re a travel seller in any of our key offshore markets, we want you to have a good understanding of New Zealand and the products our target market wants to buy. That’s why we run a range of initiatives from events to famils and partnership programmes for you to take part in.

Connect at events 

Tourism New Zealand arranges and takes part in trade shows and events designed to help New Zealand operators and offshore travel trade generate new business opportunities and inspire offshore travel trade to sell more New Zealand product. These include: 

• Tourism New Zealand Kiwi Link events (aimed at training product managers)
• Tourism New Zealand frontline training events (aimed at training travel agents) 
• Tourism New Zealand roadshows 
• Major trade shows like TRENZ(opens in new window)
• Consumer expos.

If you’re ready to take your business offshore, you’re Qualmark approved, and you’ve taken part in at least one TRENZ, go on and register for these events.  

Get involved in famils

Our familiarisation (famil) programme brings influential international senior managers, product managers and retail frontline agents to New Zealand every year.  

The programme matches quality New Zealand sellers with internationally trade ready New Zealand operators, giving them the opportunity to expose their tourism products to thousands of potential consumers from around the world. 

To increase the chances of your business being featured in our famils: 

• Make sure your product is internationally trade ready 
• Stay in touch with your RTO 
• Join our Explore New Zealand(opens in new window) discount programme
• Keep an eye on upcoming events.

Showcase your product to global trade

Qualmark members are invited to film their product ‘selfie style’ as User Generated Content (UGC). We’ll then share your footage with our global Travel Trade audience via our social media channels, offering travel agents and trade throughout the world an almost first hand experience of your business. More information can be found here(opens in new window).

Become a New Zealand expert 

The 100% Pure New Zealand Specialist Programme(opens in new window) is a fun, interactive way to increase your knowledge of New Zealand. Each new level of achievement will upgrade your status to Bronze, Silver or Gold. Unlock a range of great benefits as you progress through the tiers. Get inspired, increase your sales and help create your clients' dream trip.