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Learn more about our markets, visitor numbers and behaviour, and how international tourism contributes to New Zealand.

Visitor insights by market

Learn about visitor behaviours and trends.

Audience research

Uncover visitor motivations and barriers to travel, key demographics and more.

Tourism data

Where and how visitors spend during their travel, as well as analysis and insight into themes.

Tourism impact

Understanding how visitors to New Zealand contribute to New Zealanders' wellbeing.

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