Industry insights

Themes and opportunities to how visitors contribute to New Zealand.

Tourism sector's contribution to New Zealand

Before COVID-19, tourism was New Zealand's largest export industry and delivered $40.9 billion to the country. Tourism made a significant positive impact on regional economies supporting employment by directly employing 8.4 percent (229,566 people) of the New Zealand workforce.

For the year ended March 2022:

  • Total tourism expenditure was 26.5 million, an increase of 2.7 percent ($704 million) from the previous year ($41.9 billion in year ended March 2020).
  • International tourism expenditure increased 30.6 percent ($455 million) to $1.9 billion ($17.5 billion year ended March 2020) and contributed 2.4% to New Zealand’s total exports of goods and services (20.1 percent year ended March 2020).
  • GST generated from international tourists totalled $209 million, an increase of $72 million.
  • Overseas visitor arrivals to New Zealand increased 335.3 percent to 229,370.
  • Domestic tourism expenditure increased 1.0 percent ($249 million) to $24.6 billion ($24.4 billion year ended March 2020).
  • Tourism generated a direct contribution to GDP of $10.0 billion ($16.4 billion year ended March 2020), or 3.0 percent of GDP (5.5 percent year ended March 2020), an increase of 1.3 percent ($132 million).
  • The indirect value added of industries supporting tourism generated an additional $6.6 billion ($11.2 billion year ended March 2020), or 2.0 percent of GDP (4.0 percent year ended March 2020).
  • 145,032 people were directly employed in tourism (225,384 people year ended March 2020). 5.2 percent of the total number of people employed in New Zealand

How visitors contribute to New Zealand's wellbeing

Te Ōhanga(opens in new window)

Understanding how visitors to New Zealand contribute to New Zealanders wellbeing, including the visitor economy, spending power, carbon footprint and more.

New Zealanders Views on Tourism

New Zealanders’ Views on Tourism research is conducted quarterly to understand how New Zealanders view tourism.

The role of sustainability in destination and operator choice(opens in new window)

Tourism New Zealand and the Ministry of Business Innovation and Employment undertook research to better understand visitor perceptions of sustainability in relation to holiday destination and operator choice. 

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