Before COVID-19, tourism was New Zealand's largest export industry and delivered $40.9 billion to the country. Tourism made a significant positive impact on regional economies supporting employment by directly employing 8.4 percent (229,566 people) of the New Zealand workforce.
For the year ended March 2022:
Understanding how visitors to New Zealand contribute to New Zealanders wellbeing, including the visitor economy, spending power, carbon footprint and more.
New Zealanders’ Views on Tourism research is conducted quarterly to understand how New Zealanders view tourism.
Tourism New Zealand and the Ministry of Business Innovation and Employment undertook research to better understand visitor perceptions of sustainability in relation to holiday destination and operator choice.